Driving personal performance and business improvement through specialist coaching, training and management consulting.

What I do

Hello, I am Andrew Armour

If you are visiting this site, then you are likely curious about personal and professional development and the opportunity to drive change, in yourself, or a member of your team. 

I provide personal coaching, consulting, and training services. I can promote personal development and performance improvement, using a pragmatic use of modern coaching and mentoring approaches, based on applied behaviour and positive psychology, mixed with modern business thinking.  

ONE TO ONE

Executive Coaching

I provide professional executive coaching for youa direct report, a project team or department, to improve confidence, focus and performance.

SYSTEMS CHANGE

Consulting and Training

As a consultant, I can work with you to help review and sharpen the results of your team, and projects and provide additional experienced marketing and management support during times of change.

testimonials

What they say

Fit and context are the foundations of an honest and successful coaching relationship.  I specialise in, and I am best suited to working with career professionals, from very commercially focused industries such as; media, technology, marketing and financial services.  

Marie Jones 

Doctor

These 2 testimonials are just after you’ve introduced your business, so they should focus on how great the products are and why they are worth trusting.

Clara parker

Developer

These 2 testimonials are just after you’ve introduced your business, so they should focus on how great the products are and why they are worth trusting.

Articles

You can find my thoughts on coaching, leadership and marketing at my blog andrewarmour.com

August 21, 2025